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Description

We partnered with Stan Ray to design and develop a website that addressed real usability and performance issues they were facing. From clunky navigation to slow load times and poor mobile experience, we dug into the problems and built practical solutions tailored to their needs. The result is a clean, fast, and reliable e-commerce site that truly represents the Stan Ray brand and makes shopping easy for their customers.

Services

Development & Design

The Brand

Stan Ray has been making durable, functional clothing in Texas since 1972—military-inspired workwear built for movement, utility, and everyday life.

Responsive

Website Preview

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The Challenge

Stan Ray’s rich history and workwear authenticity needed to shine online without losing its rugged, minimal brand feel. Users were struggling to find products easily, and the outdated filtering and checkout process led to frustration and drop-offs, directly impacting sales performance.

Core Focuses

Authentic Brand Translation

We ensured Stan Ray’s heritage and workwear identity were faithfully reflected in the digital experience, blending vintage aesthetics with modern design.

User Experience Optimization

We streamlined site navigation, simplified product discovery, and created a frictionless shopping journey tailored to both desktop and mobile users.

Performance & Mobile Responsiveness

We prioritized fast load times, responsive layouts, and mobile-first functionality to improve site speed, engagement, and conversions.

Scalable E-Commerce Framework

We built a robust, flexible platform to support inventory growth, international customers, and future content like lookbooks and journal entries.

image of flextread screen variations

The Solution

  • We crafted a design that balances clean modern UI with vintage-inspired elements, preserving brand heritage while delivering a contemporary user experience. We redesigned the shopping flow, adding smart filtering, intuitive navigation, and a streamlined checkout process that reduces friction and boosts conversions.

The Results

  • Enhanced Brand Representation: The updated website effectively captures Stan Ray's heritage and workwear roots, presenting a clean and functional design that aligns with the brand's identity.
  • Improved User Experience: Navigation has been streamlined, making it easier for users to explore products and content. The site's structure allows for intuitive browsing, enhancing overall user satisfaction.
  • Efficient E-Commerce Functionality: Product discovery and checkout processes have been refined. Users can effortlessly find items, utilize filters, and complete purchases, leading to a smoother shopping journey.
  • Global Accessibility: The website supports multiple languages and currencies, catering to an international audience and expanding the brand's reach beyond the United States.
Responsive

High-fidelity Mockups With Responsive Variations

image of flextread mockups variations